I designed Mintpay’s voucher and Mint Coins experience across mobile and web, connecting digital gifting, early-payment rewards, and checkout redemption. The work focused on making rewards understandable and usable within the existing product, while giving voucher recipients more flexibility in how they spent their gift.
Role
Senior Product Designer
Collaboration
Product Manager, Head of Marketing, CEO, two Backend Developers, and Frontend team
Timeline
One-month sprint
Platform
Mobile app, iOS and Android
The ecosystem was intended to support repeat transactions, incentivise earlier instalment settlement, and open digital and corporate gifting opportunities. The scale of those effects requires supporting product and commercial data.
More flexible voucher use
Voucher-to-coins conversion allowed recipients to distribute their gifted value across purchases within the Mintpay ecosystem.
Rewards within the payment journey
Dashboard integration and a “Use Mint Coins” checkout toggle connected earned value to an existing customer task.
Clearer reward education
Introductory screens, contextual information, tooltips, and simplified copy explained the closed-loop reward system and its value.
A payment utility needed reasons for customers to return
Mintpay wanted to extend engagement beyond the immediate need to split a purchase. The team identified three opportunities: a more positive rewards experience, an incentive to settle instalments early, and a flexible digital gifting journey. The design needed to connect these capabilities without making customers interpret an unfamiliar points system or disrupting the payment workflows they already used.
Research into the voucher market identified the restriction of spending a gift in a single purchase as an opportunity for a more flexible experience.
I translated that into voucher-to-coins conversion, allowing gifted value to become usable credit within Mintpay.
A second design concern emerged around the name “Mint Coins”: stakeholders worried customers might interpret it as cryptocurrency or tradable money. That shaped the education and value-communication strategy. The original does not specify the research sample or methods beyond voucher-market research.
Let recipients convert a voucher into usable reward value
I designed the “Convert Voucher to Coins” feature so recipients could use gifted value across purchases rather than treating the voucher as a single-use object. This connected gifting to the wider product experience and gave recipients more choice about how to use their gift.
Explain Mint Coins where customers encounter them
Stakeholders raised concerns that the name might suggest cryptocurrency. I advocated retaining the identity and explaining the system through contextual onboarding. Introductory screens, information icons, tooltips, and simpler copy described Mint Coins as internal reward value. This addressed the communication risk; the original does not document testing that proves all confusion was eliminated.
Integrate redemption into an existing checkout decision
I incorporated Mint Coins into the existing app and web dashboards and added a “Use Mint Coins” toggle at checkout. The aim was to make redemption available when customers were deciding how to pay, while preserving the surrounding workflow.
The delivered experience combined voucher purchase and redemption, voucher-to-coins conversion, dashboard integration, a checkout redemption toggle, and contextual education.
I adapted the existing design system to create a gifting journey that was recognisable within Mintpay while retaining its own visual treatment.
I collaborated with the CEO, Product Manager, and Developer team over a two-month sprint. The original describes delivery across mobile and responsive web without a detailed release or validation sequence.
The original documents voucher-market research and stakeholder discussions about reward comprehension.
It reports improved retention, repeat transactions, early settlement, and corporate-voucher sales, but does not include measurement periods, figures, or usability-test results. These are reported qualitative outcomes.
The following learning statements are proposed reflections for your review.
Flexibility can connect gifting to continued use
Allowing recipients to divide gifted value across purchases creates more opportunities to use the product. Whether this translates into sustained engagement needs measurement.
Reward terminology needs a clear explanation
A memorable name is useful when customers can also understand what the reward is, where it applies, and how it can be used.
Redemption belongs close to the payment decision
Making rewards available at checkout connects them to a relevant customer task. The surrounding interface should make their effect on the purchase clear.
Let's work together
Good products rarely need more complexity.
They usually need someone willing to understand the problem deeply enough to remove it.
If you’re building something ambitious and need a senior designer who can move between product thinking, interaction, craft and delivery, I’d love to talk.
Based in Melbourne, Australia
Full Australian working rights
Open to senior product design opportunities and selected contract work.
