A polished interface matters. But the more interesting questions usually come before it.

Why should this feature exist?

What behaviour are we trying to change?

What does the user need to understand here?

What is stopping them from taking the next action?

And what happens to the experience six months after we ship it?

That is how I approach product design.

I work across product strategy, interaction design, prototyping, design systems, validation and delivery. I like getting close to Product and Engineering early, reducing ambiguity before it becomes expensive, and keeping the thinking connected all the way through implementation.